Joe Kezar presented at the January 5, 2021 TREK. He has owned and operated a business in Thief River Falls since 1991. Joe has successfully navigated the many changes that have impacted the industry over the past 30 years. When asked what new entrepreneurs need to know, Joe said, “Be prepared to put in some hours. That’s probably not what anybody wants to hear, but if you are really passionate about what you do, you are going to be forced to hold yourself to the line when you promise to get something done and you stay there until the job is done. If you like what you do, the hours don’t matter.” #TREKon​ #TRFtrek​ #TRFentrepreneurs​

For more of Joe’s story, click here.