Promoting the Area to New Residents

Advance Thief River is in the middle of a marketing campaign, promoting the area as a great place to live. The goal is to attract new residents.

 “We have growing employers who need skilled people to work for them,” said Michelle Landsverk, Advance Thief River Director. “If our community is going to thrive, we need more people to fill open positions.”

One of Advance Thief River’s goals is to “increase the pool of workforce talent.” 

To help meet that goal, Advance Thief River is promoting the quality of life the area affords. Advertisements are currently running in a five-state area, as well as a concentrated effort in the Red River Valley. 

The ads feature the 30-second video published by Advance Thief River earlier this year. The video highlights the beauty of the area and is designed to appeal to the 25-45 year demographic. 

Midco Communications has run the video throughout their five-state area, a total of 7,880 times over the last three months. The KVLY network is airing the video from October-November. 

Advance Thief River is also being featured on North Dakota Today, a live morning show on the KVLY network. Michelle Landsverk, Steve Lillestol, and Teresa Fay will all be making appearances, representing the community, talking about the local economy, the success of the business community, what makes this a great place to raise a family, and the vibrancy of the community. 

Michelle Landsverk was featured on North Dakota Today on September 9 and Steve Lillestol on September 23. Teresa Fay will be interviewed on October 7. Additional spots will be on October 21, November 11 and November 25. 

 

You may also like…

Dylan’s Pawnshop Journey

Dylan’s Pawnshop Journey

Dylan Nelson, the 29-year-old owner of Northern Gun and Pawn, embarked on a journey that began in his middle school years working for a local scrap business. Over a span of 12 years, he buckled down and worked hard, hoping to eventually fulfill his dream of owning a business. However, a realization struck him in his final year at the scrapyard – he felt stagnant and unhappy.

read more
It Comes Down to Two Things

It Comes Down to Two Things

JC and Adina Castillon, owners of Genesis Lawn and Snow, are on a remarkable journey to grow a thriving family business in Thief River Falls, MN. Resilience and faith have helped them overcome serious health challenges and have contributed to the success they are seeing today. JC emphasizes the importance of unwavering focus on their vision, a principle they uphold daily. Their tenacity is transforming challenges into opportunities, creating a legacy of success for their family and community.

read more
Promise Act Grants Available

Promise Act Grants Available

The Northwest Minnesota Foundation will soon be accepting grant applications from small businesses and nonprofits to invest in existing operations or planned growth. Grants of up to $50,000 will be awarded.

read more