Thief River Falls’ entrepreneurial community is full of energy and innovation—and few embody that spirit better than Paula Peterson, a local entrepreneur who owns Live Well Vending and Live Well Live Free Essential Oils Consulting.
On Tuesday, November 4, from 8:30–9:30 AM, Paula will be the featured speaker at TREK (Two Rivers Entrepreneur Kinnection), held at the Old Carnegie Library in Thief River Falls. The monthly TREK series highlights local entrepreneurs who share their stories, lessons learned, and inspiration with others who are growing—or dreaming of growing—their own business ventures.
A Lifelong Entrepreneurial Spirit
Paula’s journey in business began early. At just 16, she became an Avon representative and quickly caught what she calls “the entrepreneurial bug.” What started as a way to earn a little money became a lifelong passion for learning, serving others, and building meaningful connections through business.
Over the years, Paula has launched and operated several ventures, each one helping her refine her sense of purpose and community impact. Today, her two current businesses—Live Well Vending and Live Well Live Free Essential Oils Consulting—reflect her commitment to wellness, balance, and helping others live life to the fullest.
More Than Business
Paula approaches life with energy and gratitude. “I have fun in most everything I do—yes, even working!” she says with a smile. When she’s not managing her businesses, Paula can be found spending time with her grandkids, cruising the river on her pontoon, or watching a daily YouTube video to learn something new.
Her curiosity and drive to grow have been the foundation of her success. Whether she’s learning, serving, or teaching, Paula finds fulfillment in lifting others up and sharing what she’s learned along the way.
Join the Conversation
TREK provides a welcoming space for entrepreneurs, dreamers, and doers to come together, learn from one another, and celebrate the entrepreneurial spirit that drives northwest Minnesota forward.
Join us on Tuesday, November 4, to hear Paula’s story and connect with others who share your passion for building a thriving local economy.
☕ Coffee and conversation will be provided—everyone is welcome!
TREK (Two Rivers Entrepreneur Kinnection) is hosted by Advance Thief River, a regional initiative dedicated to growing the economy, supporting small businesses, and inspiring the next generation of entrepreneurs in northwest Minnesota.
Tuesday, November 4
8:30-9:30 AM
102 Main Ave N
Thief River Falls, MN
About TREK
TREK is a welcoming, informal monthly gathering for entrepreneurs, small business owners, and anyone with a business dream. Hosted over coffee and conversation, it’s a great place to learn, connect, and grow—together.
- No cost to attend
- No RSVP or attendance requirements
- Everyone is welcome
Come as you are. Leave inspired.
Let’s build momentum together—see you there!
#AdvanceThiefRiver #ThiefRiverFalls #SmallBusinessSupport #TREKEvent #CommunityGrowth #TRFForward
